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Mirri Pak for HP Indigo - A Case Study

The British Book Awards create stunning metallic cover with Mirri Pak for HP Indigo

The ‘British Book Design and Production Awards’ aims to showcase the outstanding quality of book design and production within the British industry. The awards, in association with the BPIF, Oxford Brookes University and The Publishers Association, is the premier recognition event for British book design and production companies. The judges look for good design, free of typographical errors with a particular emphasis given to excellent layout and standards of typography.

Heena Bulsara, Events Manager for the BPIF, wanted to produce an awards book of the night to match the evening's creative atmosphere. Helena approached the team at Mirri with a concept of digitally printing the design onto a silver Mirri substrate.

Helena said; “We had lots of positive feedback at the awards about the books cover. The metallic material made it look really special and it meant we could create a really premium result without the need for lots of finishes.”

Jennifer Deacon, Marketing Manager for Mirri, commented; “Items produced with Mirri are normally printed litho, which normally involves a healthy amount of sheets for make ready. By using Mirri Pak for HP Indigo it means that small quantities or even personalised items can be produced with very little need for make ready material. Mirri Pak for HP Indigo is such a flexible product, in the case of the Book Awards 400 copies were produced, but it could just as easily have been 10 copies”.

Jennifer added; “The artwork was processed using the ‘Process Metallic Color System™’ by Color-Logic™ and printed by Color-Logic™ licensed printer Easibind International. The Color-Logic™ software allowed Easibind to create dramatic metallic effects through creating contrast with white ink quickly and easily."

Easibind International digitally printed 400 covers for the evening in a short space of time using their HP Indigo technology.

The awards were presented at a glittering event on Tuesday 20 November 2012 at the prestigious Grange St Paul's Hotel with all those involved in the industry, bringing printers, designers and their clients together to celebrate the best of British book design and production work.