English wine producer Hush Heath Estate has created a limited edition presentation box housing 1 bottle of Balfour Brut Rosé 2010 and 2 Balfour Crystal Glasses. The gift set is sold at £76 and produced in the traditional Balfour brand colours of copper and green.
Balfour Brut Rosé 2010 is produced on the Hush Heath Estate which dates back to 1503. Located in the Kent countryside, Hush Heath Estate is the only English vineyard dedicated to the creation of Rosé sparkling wine.
The presentation box was cardboard engineered by Concept Packaging Ltd using Mirri materials. The box design was printed onto Mirri Pak Ultra 315mic silver material, which was mounted to a 1500mic white lined Smurfit Kappa greyboard. The internal fitment holding the bottle and two glasses was printed on MirriNor.
MirriNor is a silver laminated board that combines a high quality, metallic film from Mirri with a Smurfit Kappa patented microflute corrugated board. MirriNor is a strong, lightweight material. A 2 sided MirriNor 800mic material was used for the presentation box. As it is metallic both sides, the board could be folded to hold the glasses and bottle and reveal a metallic effect throughout, adding to the level of presentation. The MirriNor fitment was printed both sides in Balfour branded colours.
Hush Heath Marketing Manager Hilary Green commented, “We chose Mirri because it’s a fantastic material to communicate the premium nature of this presentation gift pack. The MirriNor fitment inside holds the wine and glasses in place securely and matches the metallic effect on the outer box perfectly, producing an overall sophisticated luxurious result”.
The artwork was processed using Color-Logic at the repro stage, allowing for the metallic colours to be referenced and reprinted on future production runs using the Color-Logic design suite. The box was UV litho printed and varnished inline by Color-logic licensed printer Oriel, based in Hull.
Richard Gillgrass, Managing Director at Celloglas and Mirri commented, “The Balfour Brut Rosé gift box combines two Mirri materials to create a stunning result. Mirri is a popular choice for premium gift packaging across many market sectors including high end drinks, cosmetics and confectionary. This is due to it’s high quality nature and wide range of metallic options available”.
500 copies of the limited edition presentation box were produced and are now on sale via the Hush Heath website shop www.hushheath.com
Originating from a British fashion house, Ghost was created in 1985 by Tanya Sarne – an aspiring designer who possessed an indisputable eye for the changing demands in how women wanted to dress. Following her success, in 2000 the first signature fragrance was born; Ghost the Fragrance. Now, with a total of 9 fragrances in the collection – Ghost have released 5 30ml special gift sets in time for the 2014 Christmas period.
After purchasing a glittering handbag and remarking on its ‘sparkle’ effect, the team behind the design of the new Ghost gift boxes went to Falconer Print & Packaging for advice on sourcing a material to match the effects.
The high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.
As well as the new Mirri Sparkle, Falconer also used Mirri Pak Silver supplied as folding boxboard, printed in 5 different shades, to create the outer packaging.
The BOSS Industry Awards recognise and reward those in the office supplies and services industry who can demonstrate real excellence, either as individuals or through the successful performance of their business.
The BOSS Industry Awards were held on the 22nd of October at the International Convention Centre, Birmingham. The tickets for this prestigious event were digitally printed on an HP Indigo by 1st Byte in London. They were printed 4 colour process, plus white onto Mirri Pak for HP Indigo 415mic/ 280g.
The cover for the book of the night was also printed on Mirri Pak for HP Indigo using the same style of artwork and highlighting elements of the bulbs and text in metallic silver.
The tickets and book cover were printed both sides and gloss laminated after print, providing a glossy extra finish. By using Mirri, this allows for multiple metallic colours in one pass of the press, in this case silver and metallic blue.