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mirri sparkle

We Have the Story. From Design to Print.

This holiday season, we had the pleasure in working with designer Jennet Liaw and printer Mama's Sauce to create our holiday card.  We were determined to send a card that wasn't immediately tossed!

The card featured Sirio Ultra Black and Mirri Sparkle (both available for purchase on www.letterpresspaper.com. For volume inquires, contact us directly.) 

What was the directive from Legion and how did you translate that to your design? 

[Jennet Liaw, designer] The brief was very open-ended, which made it great fun for me to design completely from the direction of spotlighting the paper itself, and to play with printing technique choices - this is something clients are often stingy on. With great suggestions from Nick and Hogan, I knew I wanted to apply a foil, as well as make a die cut, so I kept the stroke weight simple and illustrative to balance out those techniques into the clean aesthetic that I personally like.. made extra special for the holidays with sparkle and shine. 

Did you revolve your design around the paper or the other way around? If so, how did the paper inspire the design? / The base paper is Sirio Ultrablack – by all accounts the blackest paper we’ve ever seen – how did that affect the design?

[JL] It seemed counterintuitive at first to use the blackest black to create a card for the holidays, a time usually associated with festive reds and greens, or warmth and earthiness. But it was an opportunity to create a high contrast effect, perfect to show off just how incredibly black Legion's paper was, and how beautifully bright the white/foil that Mama's printing would create. I enjoyed that the final product was a gently alternative take on the holidays - crisp like the wintry air and festive in a clean way. 

What print methods did you use and what worked well with the paper?  Were there any particular challenges?

[Hogan Birney, printer] We ended up choosing Hot Foil Stamping for the entire piece as it is the best way to letterpress light colors on dark papers. The metallic foils work great as they cover very nicely and provide that shine that foil stamping is known for. A shine that works really well with the holiday theme and we knew would tie in with the Mirri Sparkle Paper. White foil is a bit tricky on dark papers and larger coverage areas, but since this piece was run 1 at a time, we had some flexibility and were able to get the white foil looking great.

We know you were a little hesitant in using the Mirri Sparkle.  Having worked with it – what are your feelings now, both in terms of design and in terms of working with it in production?  Would you use it/recommend it again?

[JL] It's an incredible paper. I had shoved the folder of samples in my suitcase to review while traveling, and when I casually drew out the Sparkle at the airport, it turned literally heads. After working with it, I know that a dominant paper like that can't be a second thought or late decision - it's definitely the star. I'm a believer in going full force, all the way, with any design decision - if sparkle is the goal, Mirri Sparkle is an awesome choice.

What finishing did you use and what worked well with the paper?

[HB] The cards were trimmed using a custom cutting die, created to mimic the shape of a snow globe. The card size and design direction that Jennet took allowed us to use the exterior portions for a border that would incorporate punch-out directions and a stand for creating a sort of 3 dimensional snow globe. The Sirio Black mounted to the Mirri Sparkle die cut extremely well due to its dense nature and slightly coated surface on the sparkle side. Being that it was a thicker paper, the die cut created a nice bevel on the face side of the card.

Designing for a paper company – where the goal is to highlight the paper as well as the company – does that change your process at all? 


[JL] Definitely - there's a place in everyone's heart for NYC, where Legion is based, so a subtle snow globe format was the perfect setting. Having that in mind also offered an opportunity for me to play with the forms of the iconic skyline - As I looked through images of the NY skyline over the water, I was inspired to put a twist on it by reflecting the buildings as scrolls of Legion paper - the star of the whole project. Also, if you look closely, the background pattern of the card has Legion's logo woven into each corner (one of which punches out to become the "foot" of the standing globe)

Anything else you think is important to include that the design community might want to know?

[HB] I think that it is important to note what can really be done with a simple piece. This is only a 2/0 (2 color on one side only print) that has a very dynamic and interesting look. By using different paper colors mounted together and making great use of the space from a design standpoint, it opens up room for the materials and process to really shine. Its very easy to get caught up in trying to get 4 colors on one side and 2 on the other that are printed, but by keeping things simple, not only does it help with production consistency with processes like ours, but it also helps with your production costs without sacrificing a unique look.

 

Mirri Sparkle: Tickets for PPA Awards


Each year, the PPA hold an awards ceremony to applaud the excellence and innovation achieved in the UK’s magazine media industry. The glamorous event, this year hosted by BBC Radio 6 Musics’ Lauren Laverne, provided a benchmark for all consumer and business media brands to be judged. In its 35th year, the night was held at the Grosvenor House Hotel on Park Lane in London’s Mayfair.

Celloglas produced the tickets for this year’s ceremony. To compliment the grandeur of the event, Mirri Sparkle from Mirri – a division of Celloglas, was the chosen stock. Mirri Sparkle is a new product that offers a glitter texture that glistens in the light. Sheets are 35.4"x27.5" and comes as a 6pt and 16pt.

The reverse of the invitation was pre coated for HP Indigo and printed with four colour process. The front of the card was finished by foil blocking lettering, using a purple foil. This process was carried out at Celloglas Reading.

Grace Harrison, Events Manager at the PPA commented, ‘When we received the tickets from Celloglas we were so pleased with the result. Mirri Sparkle was the perfect choice for the tickets as it really emphasises the glitz and glamour of the night. The purple foil gave a premium feel and the colour really popped against the silver sparkle.’

New Ghost Perfume Gift Boxes made with Mirri Sparkle

Originating from a British fashion house, Ghost was created in 1985 by Tanya Sarne – an aspiring designer who possessed an indisputable eye for the changing demands in how women wanted to dress. Following her success, in 2000 the first signature fragrance was born; Ghost the Fragrance. Now, with a total of 9 fragrances in the collection – Ghost have released 5 30ml special gift sets in time for the 2014 Christmas period.

After purchasing a glittering handbag and remarking on its ‘sparkle’ effect, the team behind the design of the new Ghost gift boxes went to Falconer Print & Packaging for advice on sourcing a material to match the effects.

The high quality metallic film is laminated to a premium white backed folding box-board. The surface of the film is treatable with print, as well as other print finishing options, from foil blocking to screen processes, enabling customers to create extremely attractive and unique options.

As well as the new Mirri Sparkle, Falconer also used Mirri Pak Silver supplied as folding boxboard, printed in 5 different shades, to create the outer packaging.

Design with Some Shine!

Mirri Sparkle is a new product that offers a distinctive 'glitter' texture, that sparkles in the light. The high quality silver metallic film can be laminated to a premium paper for rigid boxes or white backed folding box-board for cartons and POS from 200GSM to 700um to give a quality material with an eye-catching finish. The surface of the film is treatable with UV Litho print, as well as other print finishing options. When you over print on Mirri Sparkle, either through digital or litho means, you can create any colour 'sparkle' you wish. 

With a wide interest from cosmetics packaging, gift packaging and POS markets, Mirri Sparkle offers the visual impact on shelf encouraging consumers to engage and interact with the products.