ilootpaperie Made the NSS Class of 70's Trading Cards Shine

Ilootpaperie chose Mirri Pak Silver 16pt for their National Stationery Show Class of 70' trading card. The reflection of the Mirri Pak along with the design gave the card the full 70's effect. 

How did you come to select the paper you used? Have you worked with it before? 

When we found out that we could choose any of the stock from Legion Paper - we eagerly scoured the offerings like kids in a candy store; there were so many and all so beautiful! Although we had never worked with the Mirri Pak Silver 16pt, it stood out immediately as we thought it really embodied the theme of NSS Class of 70s, conjuring up visions of disco balls.  

What was your experience with the paper? 

We loved it - it was really fun to play around with such a different paper stock. 

How did the paper affect the design of your baseball card? 

It really enhanced and elevated our trading card design - it allowed us to achieve a similar impact of foil printing but in a different way altogether. So funky! For another layer of pop, we were really excited to be able to experiment with printing white ink on the Mirri as well. We felt all these elements really took Pierre our Bandit's rookie card to the next level. 

What print methods did you use and what worked well with the paper? Any particular challenges? 

Our trading cards were printed using the HP Indigo Digital printer; we did ask Legion Paper to provide the version of the Mirri Pak with the sapphire coating that is required for paper used with HP Indigo printers. Once we got the paper with the Sapphire coating - the ink coated on beautifully. 

BOSS Awards Tickets and Book Cover on Mirri Pak

The BOSS Industry Awards recognise and reward those in the office supplies and services industry who can demonstrate real excellence, either as individuals or through the successful performance of their business.

The BOSS Industry Awards were held on the 22^nd of October at the International Convention Centre, Birmingham. The tickets for this prestigious event were digitally printed on an HP Indigo by 1^st Byte in London. They were printed 4 colour process, plus white onto Mirri Pak for HP Indigo 415mic/ 280g. 

The cover for the book of the night was also printed on Mirri Pak for HP Indigo using the same style of artwork and highlighting elements of the bulbs and text in metallic silver. 

The tickets and book cover were printed both sides and gloss laminated after print, providing a glossy extra finish. By using Mirri, this allows for multiple metallic colours in one pass of the press, in this case silver and metallic blue.  

Discover Mirri with GPA at the Graph Expo

GPA announces the addition of Mirri^® and MirriNor Boards to their collection of specialty substrates for offset presses. These substrates have a high quality metallic film surface engineered for superior printability, which adds dimension and value to any project for truly stunning printed pieces. Now, by just using your existing inks, you can create a shimmering palette of colors for endless creative special effects. 

The 12 pt. Silver and Gold Mirri^® Boards have a super glossy mirror finish, and are laminated to a premium cast-coated board. The 28 pt. Silver MirriNor Board is backed with the patented “T-Flute” micro-fluted corrugated board to provide robust strength at a light weight. Mirri^® and MirriNor boards add life and radiance to any project – they are excellent for creating packaging, tags, invitations, greeting cards, certificates, menus, business cards, catalog covers, tickets, and more. MirriNor is a unique substrate with no equal in the marketplace; its superior strength makes it especially suited for premium packaging and dazzling display graphics that get noticed.

To provide maximum application versatility, these premium boards are compatible with a variety of finishing processes including laminating, die cutting, scoring, gluing, folding, UV coating, embossing and debossing. Mirri^® Boards are stocked in 12 pt. silver and gold colors in 39.3” x 27.5” sheets, and MirriNor is available in 28 pt. silver in a 39.3” x 27.5” sheet size. These new items complement GPA’s existing offering of Mirri^® Boards for HP Indigo presses to provide a broad range of solutions for a variety of different pressrooms. Additional colors and sizes are also available; contact GPA for more options.

Be sure to visit GPA at the Graph Expo, September 28 - October 1, 2014 in Chicago. 

Mirri Pak for HP Indigo - A Case Study

The British Book Awards create stunning metallic cover with Mirri Pak for HP Indigo

The ‘British Book Design and Production Awards’ aims to showcase the outstanding quality of book design and production within the British industry. The awards, in association with the BPIF, Oxford Brookes University and The Publishers Association, is the premier recognition event for British book design and production companies. The judges look for good design, free of typographical errors with a particular emphasis given to excellent layout and standards of typography.

Heena Bulsara, Events Manager for the BPIF, wanted to produce an awards book of the night to match the evening's creative atmosphere. Helena approached the team at Mirri with a concept of digitally printing the design onto a silver Mirri substrate.

Helena said; “We had lots of positive feedback at the awards about the books cover. The metallic material made it look really special and it meant we could create a really premium result without the need for lots of finishes.”

Jennifer Deacon, Marketing Manager for Mirri, commented; “Items produced with Mirri are normally printed litho, which normally involves a healthy amount of sheets for make ready. By using Mirri Pak for HP Indigo it means that small quantities or even personalised items can be produced with very little need for make ready material. Mirri Pak for HP Indigo is such a flexible product, in the case of the Book Awards 400 copies were produced, but it could just as easily have been 10 copies”.

Jennifer added; “The artwork was processed using the ‘Process Metallic Color System™’ by Color-Logic™ and printed by Color-Logic™ licensed printer Easibind International. The Color-Logic™ software allowed Easibind to create dramatic metallic effects through creating contrast with white ink quickly and easily."

Easibind International digitally printed 400 covers for the evening in a short space of time using their HP Indigo technology.

The awards were presented at a glittering event on Tuesday 20 November 2012 at the prestigious Grange St Paul's Hotel with all those involved in the industry, bringing printers, designers and their clients together to celebrate the best of British book design and production work.

Introducing Mirri Pak for HP Indigo

Mirri, a division of Celloglas, has gained HP Indigo certification on the innovative Mirri Pak Silver range. Mirri is a world leading brand of metallic paper and board engineered to produce an ultra-smooth, mirror finish. Mirri is widely recognised by designers, retailers and brand owners as a tool to communicate quality, innovation and brand category leadership.

The newly certified Mirri substrate ‘Mirri Pak for HP Indigo’ is available in three weights 12pt/220gsm, 16pt/280gsm and 18pt/300gsm. All weights passed with three stars for ink adhesion, printability and runability.

Mirri Pak for HP Indigo is a metallic substrate for graphical applications, providing a premium finish for a wide range of campaigns and products such as packaging, social stationery and gifts, premium direct mail, event invites, promotional items, photo books, and short run book or magazine covers. The digital element offered by this new Mirri product also allows for personalised print, which is a growth area.

Richard Gillgrass, Managing Director for Mirri and Celloglas, commented

“Mirri Pak for HP Indigo is set to be an important part of the Mirri range, it’s early days and sales are already very encouraging on a global basis”.

Richard added; “Mirri Pak for HP Indigo has a speciality formulated primer coating, making it suitable for the HP Indigo range. This major innovation is one of a number of projects that we have been working on recently and we are very proud to be one of very few metallic substrates that have been certified”.

Mirri Pak for HP Indigo is also certified for use with Color-LogicTM. The Process Metallic Color SystemTM by Color-Logic is a patent pending technology which empowers printers, brand owners, corporations, and their advertisers the ability to differentiate themselves and their clients in their printed marketing collateral.

All three weights have been certified for HP Indigo presses 5000, 5500, 5600, 7000, 7500 and 7600 through the speciality media evaluation process. Certificates are available on request from Mirri, a division of Celloglas, for more details or samples go to www.mirri.co.uk or www.legionpaper.com/mirri-pak

Mirri Pak for HP Indigo is distributed in North and South America exclusively by Legion Paper.