According to the latest research, your print design doesn’t have to compete with the digital world, but only offer a calmer, more soothing alternative. And that starts with selecting a soft-hued quality sheet. In “Barely There,” the inaugural Colorplan Directions you’ll see first-hand how you can lure weary minds to your work by exercising the power of subtlety.
Research shows our attention is increasingly overloaded by interacting with the digital world and the real world simultaneously. As we increasingly suffer from a sense of over-stimulation, a predominance of the color white aids mental clarity, and projects a message of calm, cleanliness, and freshness.
As “Barely There” deftly demonstrates, a subtle white-on-white color direction provides a refreshing, minimalist and timeless approach, reinvigorating fashion, graphics, technology and interiors. Bright White, Mist, Natural, Pristine White and Vellum are all Colorplan options that enable you to attract the audience you want as you offer this refreshing alternative to our frenetic world.