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The Worlds Favorite Color

Revealed via a cascade of paper helicopters over Humber Street in Hull, G . F Smith announces that ‘Marrs Green’ has been voted the world’s favorite color.

Following a global survey, where thousands of people spanning over 100 countries worldwide voted for their most loved color, ‘Marrs Green’, named in honor of the survey participant Annie Marrs, who chose the shade closest to the winning hue, will now join the iconic Colorplan range as the temporary 51st shade, and will soon be available at through Legion. 

Something changes as we reach adulthood. Our favorite color becomes less important as a statement of identity; some of us never think about our favorite color again — but it’s always there in the background, guiding our actions in ways we may not even notice, let alone understand.

Although we may not think about it, color still touches our lives. It can change our moods, influence our decisions and affect the way we react to the world around us — whether we realize it or not, color preference is one of the innermost drivers of our psychology. Somewhere inside, all of us have a favorite color. And here's what the world has voted...

Available soon!