The purpose of packaging is not just to protect the product inside, but also to create demand, hint at the quality of its contents and reflect the brand it represents. The design – not just visual but tactile as well - that can be achieved with paper can make the entire experience from first look, opening and to disposal or storage a wonderful experience.
Mohawk Renewal
Renewal was born out of a desire to redefine the contours of how we source fiber and expand the existing definition of sustainable papermaking. By rediscovering old fiber sources like hemp, straw and cotton rag, we uncovered a new path forward. You might say we looked to the past to discover the future.
Choose from 3 renewable fibers in 7 colors and 2 gorgeous finishes. Each shade tells its own origin story and breaks new ground in the responsible creation of world-class, fine papers.
HEMP- Unlike trees, Hemp grows rapidly, maturing in as few as 90 days. Turning hemp into pulp requires less chemicals, water, and energy than wood.
RECYCLED COTTON- Made from t-shirt and denim scraps diverted from the 10.5 million tons of clothing waste Americans send to landfills every year.
STRAW- Making paper with straw eliminates the need for the annual "fall burns" set by farmers to clear straw from their fields, creating acrid smoke and carbon emissions.
2. Mirri Lava
Mirri Lava is a wash with color in a random wave-like pattern similar to that of lava. This highly decorative paper is available in a variety of colors in a matte finish.
Manufactured using an exceptionally high quality film, the brightness of the metalized surface provides a mirror finish which is further enhanced by the smoothness of the cast-coated board to which it is laminated. With the metalized surface protected by a polyester film, this construction has a high surface energy that offers an excellent key for inks and adhesives.
3. Timberluxe
Whether you choose Cherry or Birch, it’s a paper that constantly reminds you that it’s not just a wood in name. It has everything: The grain, the knots, the perfect “imperfections”, the texture, and perhaps most important, the feel. You’ll appreciate it as wood but relish it as paper.
Pliable and welcoming, Timberluxe will add an organic spirit to whatever you create. It’s a unique and unexpected medium perfect for foil stamping, offset printing, silkscreen, letterpress and packaging.
4. Colorplan’s four new colors
Simply stated, Colorplan is the broadest range of premium colored papers we know. The four new crowd sourced ‘favorite colors’ were chosen from GF Smith’s ‘World’s Favorite Color Report’.
Chartreuse is a hue almost halfway between green and yellow and was voted the world’s most popular shade of yellow. Due to the high attention it commands since 1972 following a survey by the International Tennis Federation, it has been the regulated color of tennis balls due to its high contrast on the television screen.
Bright Pink was added to the Colorplan range as ‘bright’ was mentioned over 1000 times when describing color in The World’s Favorite Color survey.
As a paper, both black and white are highly prized and form some of the best selling ranges. Slate is the world’s most popular shade of black from the World’s Favorite Color survey. A shade at the darkest edge of grey, adding even greater depth to our existing night time shades.
Rust was added to embody the natural warmth and tactility that people associate with hope and joy.